Nike partners with Living Ink to develop footwear packaging


Nike sub-brand ISPA (Improvise, Scavenge, Protect, Adapt) has partnered with bioscience research and product company Living Ink Technologies to develop sustainable footwear packaging.

The packaging features Living Ink’s flexographic algae ink, a water-based and algae pigment alternative to traditional inks derived from petroleum-based carbon black pigments.

This collaboration follows discussions currently underway in the New York State Legislature to consider increased chemical regulations, such as the Packaging Reduction and Recycling Infrastructure Act. If passed, the bill would ban the use of carbon black and other chemicals deemed harmful in packaging inks by 2026.

Living Ink is scaling up production to meet the company’s growing demand for sustainable pigments across its global supply chain.

Each ISPA shoe box also comes with a QR code that directs consumers to watch a TEDx talk titled “Is Algae the Ink of the Future?” Living Ink CEO Scott Fulbright’s speech focused on the company’s origins.

Fulbright commented on the partnership with Nike ISPA: “We are demonstrating how leading brands can integrate and visibly support next-generation materials to provide consumers with environmentally friendly choices.”

Nike and Living Ink have previously collaborated on a line of shirts and footwear screen-printed using algae ink.

Nike’s sustainability initiative, “Going to Zero,” combines packaging concepts that reduce waste and increase recycling.

“Nike and Living Ink collaborate to develop footwear packaging” was originally created and published by Packaging Gateway, a brand of GlobalData.


The information on this website is included in good faith and for general information purposes only. It does not constitute advice on which you should rely and we make no representations, warranties or guarantees, express or implied, as to its accuracy or completeness. You must obtain professional or expert advice before taking, or refraining from, any action based on the content on our website.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top