Marina Bay Sands, Resorts World Sentosa and Singapore Tourism Board sign MoU to increase visitor numbers to respective regions – IAG

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Singapore’s integrated resorts Marina Bay Sands (MBS) and Resorts World Sentosa have signed a partnership agreement with the Singapore Tourism Board (STB) to promote tourism development in the areas where they operate.

In the first in a series of announcements, the Singapore Tourism Board said it has signed a Memorandum of Understanding (MoU) with MBS and United Overseas Bank Group to raise awareness and enhance visitation to the Marina Bay area. It added that this builds on an existing partnership between the trio, in which efforts have been made to enliven the area through strong programming and high-profile events.

According to STB, the pilot partnership has already hosted a popular drone show over Marina Bay and other events, paving the way for the next partnership.

STB explained that under the new partnership, the partners will transform Marina Bay Area into a vibrant must-visit destination with a range of engaging experiences and explore ways to promote the area’s hotels, attractions, entertainment venues, retail and F&B’s approach, added that through the collective efforts of Bay Area businesses, the partners will unlock the region’s unlimited potential to attract world-class events and experiences and bring them to Singapore.

“Marina Bay District is full of energy in the first quarter of this year, with multiple partners working together to bring greater vibrancy to the area and create first-class experiences for guests,” said Irene Lin of MBS.

“This next collaboration demonstrates the region’s unlimited potential to compete on the world stage as a leading lifestyle and business destination. This is a sign of our ongoing efforts to enhance the quality of Marina Bay Sands, and we We look forward to working with our partners to create more engaging long-term experiences.

STB has also signed a memorandum of understanding with Resorts World Sentosa (RWS), Sentosa Development Corporation (SDC) and DBS Bank to enhance the guest experience in Sentosa through the development of partnerships within the Sentosa precinct. The multilateral partnership will launch a range of exciting joint products designed to drive tourism growth and solidify Sentosa’s position as Asia’s premier island resort and leading lifestyle destination.

The partnership will seek to synergize the strengths of all parties, including SDC’s overall event lineup and new product launches; Set-top boxes Made in Singapore Global brand events; Resorts World Sentosa offers world-class attractions, luxury hotel accommodations and lifestyle experiences; DBS provides value shopping, Advantages for dining, travel and family experiences.

Resorts World Sentosa CEO Tan Hee Tak, Said: “Resorts World Sentosa has always attracted guests with a unique combination of world-class attractions and lifestyle. At the heart of our partnership with the Singapore Tourism Board, Sentosa Development Corporation and DBS Bank is a shared vision that Attract global tourists from different wealthy classes to Singapore and increase tourist spending.

“As we embark on a new chapter in our transformation plan for Resorts World Sentosa 2.0, Resorts World Sentosa is poised to become a shining jewel on Singapore’s Great Southern Waterfront, driving Singapore’s tourism growth over the next decade.”

The Singapore Tourism Board (STB) recently announced that tourist arrivals in Singapore reached 4.4 million in the first quarter of 2024, equivalent to 93% of pre-COVID-19 levels.

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