Taylor Swift returns with more music


TikTok and Universal Music Group have struck a new licensing deal that means music from many artists will return to the app.

TikTok posted news of the deal on its social page on May 2. They said the new deal will “bring industry-leading significant benefits to UMG’s global artists, songwriters and labels and bring their Bringing music back to TikTok’s global user base of more than $1 billion.” Community. “

Additionally, the company said that both UMG and TikTok will “provide UMG’s songwriters and artists with enhanced compensation, new promotion and engagement opportunities for their records and songs, and industry-leading capabilities in generating artificial intelligence.” Protect.

New tools will be added to the app that will benefit artists in other ways as well.

“Tools including Add to Music App, enhanced data and analytics, and integrated ticketing capabilities will benefit artists both financially and by leveraging TikTok’s scale and engaged community to build a global fan base while strengthening customer support for artists. and online safety for their fans,” it continued to share.

The company representative was interviewed entertainment weekly It said UMG artists are expected to bring their music back to the platform within the next two weeks.

Three months ago, UMG removed its artists’ music from the app after failing to reach an agreement with TikTok over unfair compensation for their work.

With the deal, that means Taylor Swift, Lady Gaga, Drake, Ariana Grande, Adele, Kendrick Lamar, Billie Eilish, Bad Bunny, SZA, The Weeknd and Harry Styles Music from other artists will reappear on the app.

read more: The bill to ban TikTok has passed and people are not happy

However, the agreement comes as initiatives to ban TikTok have passed the House and Senate and been signed by President Biden. This now means the app’s parent company ByteDance has nine months to sell the site or face a ban.

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Photo credit: Ryan Reichard





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