Podcast producers Viral Tribe and Soho Radio sign ‘good vibes’ partnership


Thursday, May 2, 2024 3:51 pm

Founded in 2014, Soho Radio broadcasts from studios in London and New York, producing over 250 programs each month.

Podcasting company Viral Tribe Entertainment has struck deals with production studios representing the BBC, Stephen Fry and Gillian Anderson, among other big names.

Viral Tribe, which describes itself as “loving making great shows”, is working with Soho Radio and its production arm SRP Studios to increase production and accelerate development.

Jon O’Donnell, CEO and founder of Viral Tribe, said: “I’m really excited about this partnership and can’t wait to start working with the team. We believe in the power of cultural moments and few brands create more in the capital than Soho Radio. great cultural influence.

“It has hosted some of the world’s biggest DJs and artists and continues to blaze trails and shape listeners’ tastes every day.”

Founded in 2014, Soho Radio broadcasts from studios in London and New York, producing over 250 programs each month.

“As Viral Tribe’s original content output continues to grow rapidly, integrating the incredible SRP Studios into our offering will allow us to scale faster. Both companies are known for high-quality, talent-led storytelling, So the synergies are both obvious and huge.

“Most importantly, this deal will bring together the shared values ​​of two incredible teams. Creativity, integrity, loyalty and a passion for delivering the best content to our audiences.

“As we say here at VT, ‘Good vibes make a great tribe,’ and I feel very good vibes about this partnership,” O’Donnell added.

Viral Tribe produces podcasts such as “I’m the Prime Minister” with comedian Matt Richardson, and “Football, Music and Me” with sports radio legend Geoff Shreeves ”.

Soho Radio said: “Soho Radio celebrates its 10th anniversary this year and remains committed to building a vibrant community around music, culture and creativity. Now, with the expertise and resources of Viral Tribe, we can’t wait to take it to the next level A new level and see what the next 10 years will bring.



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