WNBA Indiana Fever signs jersey patch sponsor with Eli Lilly


Eli Lilly’s deal complements Salesforce’s jersey sponsorship deal that began in 2019fever

Pacers Sports and Entertainment and Eli Lilly and Company have reached an agreement that makes the Indiana-based pharmaceutical company the Indiana Fever’s latest jersey patch and health equity partner. Eli Lilly’s corporate logo will appear on the shoulder of every Fever jersey as the two companies continue to work together to close disparities in health outcomes in Indianapolis and across Indiana (fever). Pacers Sports and Entertainment, which owns the Fever, “did not disclose” financial terms of the deal. Eli Lilly also declined to disclose financial terms. Eli Lilly’s deal complements Salesforce’s jersey sponsorship deal that began in 2019, which will see the company’s logo “prominently displayed below the team’s logo” during the upcoming season (Indianapolis Business Journal, May 1).





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