Tubi signs deal with DAZN for FAST sports channel, including women’s football

Fox-owned Tubi is bringing sports content to its free streaming platform through a new deal with DAZN, including women’s soccer FAST channel now available in the U.S. and Canada.

The launch, announced Wednesday, marks the first North American launch of DAZN’s free, ad-supported streaming TV channel for women’s soccer.

The DAZN women’s football channel on Tubi broadcasts 24 hours a day, providing live broadcasts and classic football matches of various events, including the European Women’s Champions League and the Saudi Women’s Super League.

The DAZN Ringside FAST channel also joins Tubo’s platform in the US, offering MMA and boxing programming from its partners Matchroom Boxing, Golden Boy, Wasserman and MF & DAZN: X Series. The channel’s content includes live undercards, pre-fight, weigh-ins, over 300 hours of boxing archives, exclusive documentaries and the DAZN Boxing Show. According to Tooby, a full roster of running backs for the world championship game will also be available once the embargo ends.

Tubi viewers in Canada can now also watch boxing and MMA matches as well as international football matches through the launch of the DAZN TV channel on the market platform. In addition to matches, users in Canada can also watch live broadcasts of UEFA Champions League and Europa League football matches every week. Full games, matches and highlights will also be available to watch on the FAST channel “after a short embargo”.

A Tubi spokesperson confirmed to StreamTV Insider that DAZN’s sports content will only be available in a linear FAST channel environment on the platform, rather than on demand.

Tubi said in its statement that the launch of the DAZN Women’s Football channel in both markets meets “the growing demand for top-level women’s football in North America” ​​and highlights “DAZN and Tubi’s shared commitment to not only focus on the incredible ‘s athletes,” their stories and these elite games of football, but also women’s sport in general. “

Women’s sports continue to grow in fandom and viewership. That includes the recent NCAA March Madness tournament between Iowa and South Carolina, which set a basketball ratings record (it was the most-watched basketball game, men’s or women’s, since 2019 , college or professional games), with 18.7 million viewers.

EW Scripps is another company looking to offer women’s sports on FAST, with live WNBA and NWSL games and contests on its ION broadcast network also available for free on the ION FAST channel.

But it’s not just women’s sports content that’s rapidly gaining popularity. Earlier this month, the Roku Channel partnered with the NBA to launch the league’s first FAST channel, as well as an NBA zone, which will be exclusive to the platform for a period of time and feature replays of games, highlights, recaps and more. Such as documentaries and original series.

In a column for StreamTV Insider TVREV, TVREV analyst Alan Wolk classified so-called sports “shoulder content” such as Roku’s NBA deal as a “smart move” for the league and the FAST service.

“It gives the league a very profitable place to put all their content, which also allows them to market merchandise, tickets and eyeballs for the games themselves,” Walker wrote. Roku, meanwhile, gets brand safety The ad inventory, which can be sold to advertisers at a premium, he continued, also provides an opportunity to offer the entire FAST service to sports fans who “will likely stay on the platform” longer.

Additionally, analysts say that Sports Shoulder content feels fresher than FAST’s surge of series replay content, noting that it’s cheap, fast and easy to create.

“If you are one of the other FAST providers, you need to try to get your own sports content deal. It should be unique if possible,” Walker advises. “These are going to be as big a deal for FAST as the rights to the actual games are for SVOD.”

Plex is another free, ad-supported streamer looking to stream sports content. This week, it announced a partnership with the NFL to broadcast 24/7 NFL Channel live ahead of the 2024 NFL Draft. Plex users can stream NFL Draft coverage non-stop from Thursday, April 25 to Saturday, April 27.

Tubi is the latest company to get into sports through its partnership with DAZN, and the service remains the leader in US FAST based on TV time share. The trend continued in March, when Tubi captured 1.6% of U.S. TV, surpassing FAST’s Pluto TV, Roku Channel and SVOD’s Peacock, Max and Paramount+, according to Nielsen The Gauge.

Tubi, which has 78 million monthly active users, revealed in March that total viewing time on its platform will grow 59% by 2023, with more than 8.5 billion hours of streaming last year.

The article has been updated with more information from a Tubi spokesperson regarding linear/on-demand viewing.

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