Qijing joins forces with E Ink to revolutionize smart retail

Tainan, Taiwan and Hsinchu, Taiwan, April 19, 2024 (GLOBE NEWSWIRE) — Himax Optoelectronics (NASDAQ: HIMX) (“himx” or the “Company”), a leading provider of display drivers and other semiconductors Supplier and fabless manufacturer E Ink today announced a partnership with E Ink, a pioneer and distinguished leader in e-paper technology, to launch a revolutionary ultra- Low-power battery-powered smart retail solution. screen) and ESL (“Using WiseEye” smart retail solution). Instant personalized marketing.

Himax WiseEye ultra-low-power AI sensing technology combines Himax’s proprietary ultra-low-power AI processor, always-on CMOS image sensor and CNN-based AI algorithm to provide the most advanced ultra-low-power, always-on Online sensing and device context-aware AI have been widely deployed in consumer electronics and AIoT-related applications. In an era when personal data privacy is paramount, WiseEye AI ensures the security of sensitive personal data by performing artificial intelligence inference locally on the endpoint device. This method ensures that the original image is not transferred outside the device. Instead, only AI-enabled personalization metadata is passed in bytes to the store management system in the cloud. This greatly reduces latency, minimizes power consumption, and ultimately provides maximum privacy for users’ information.

As e-paper displays become increasingly popular in smart retail, known for their superior energy efficiency, leveraging E Ink’s strong ecosystem in electronic signage and ESL to integrate WiseEye technology-enabled smart camera devices into retail environments, Signaling a collaborative effort poised to bring about the greater good. These include gaining valuable insights into customer behavior, optimizing inventory management and delivering personalized marketing messages. By leveraging WiseEye’s ultra-low-power AI, deployment of battery-powered devices becomes feasible, facilitating easy installation and enabling comprehensive data collection throughout the store. The rich set of metadata collected by WiseEye AI (such as people, location, and dwell time) enhances analysis of customer traffic patterns, popular shopping routes, and demographic information. For example, real-time promotions and discount information can be displayed immediately on e-paper devices, emphasizing key content in areas where shoppers gather. In addition, WiseEye can effectively monitor shelf goods and warehouse inventory in real time, providing a powerful mechanism for efficient inventory management. Overall, WiseEye-enabled smart cameras can play a vital role in helping retailers optimize operations and provide customers with personalized experiences, ultimately driving business growth and profitability.

Additionally, in the field of smart signage, Himax WiseEye AI is revolutionizing electronic signage, embodied in E Ink’s Kaleido display, which provides a versatile set of always-on sensing AI capabilities, including human presence and individual detection. EPD utilizes Himax’s ultra-low-power AI for human presence detection and dynamically adjusts display content when a customer is detected approaching, thereby significantly saving power compared to traditional fixed-interval content changes. For individual detection, in-store electronic signage equipped with WiseEye can identify the viewer’s personal characteristics, such as gender expression, appearance and age, and display personally relevant and/or personalized ads and recommendations for nearby businesses with relevant product details, e.g. Shelf location and manufacturer brand. This instantly enhances the customer’s shopping experience. Most notably, WiseEye achieves these artificial intelligence advances while consuming only milliwatts of power. Combined with its significant energy-saving features, it extends the battery life of your smart electronic signage system.

“The partnership between Himax and E Ink marks a significant evolution in our years of collaboration in the e-reader industry and is now branching into electronic signage and ESL. Leveraging E Ink’s versatile e-paper technology and broad industry reach, combined with Leveraging powerful artificial intelligence and ultra-low power expertise, we aim to redefine what is possible for next-generation electronic signage and ESL products, envisioning enhanced precision, privacy and versatility.

The synergy of E Ink’s e-paper solution with WiseEye’s ultra-low-power AI solution provides the ultimate battery-powered smart retail signage and ESL solution with significantly extended battery life,” said JM, Vice President of E Ink Business Center Mr. Hung said. “This collaboration allows us to gain a deeper understanding of end customers’ consumption intentions, facilitate customized product promotions and ultimately drive potential sales growth,” Mr. Hong concluded.

About Qijing Technology Co., Ltd.

Himax Optoelectronics (Nasdaq: HIMX) is the world’s leading fabless semiconductor solutions provider, dedicated to display image processing technology. The company’s display driver ICs and timing controllers have been widely adopted in multiple industries around the world, including televisions, computer monitors, laptops, mobile phones, tablets, automotive, e-paper devices, industrial displays, and more. As the global market share leader in automotive display technology, the company provides innovative and comprehensive automotive IC solutions, including traditional driver ICs, advanced in-cell touch and display driver integration (TDDI), local dimming timing controllers (Local Dimming Tcon), Large Touch and Display Driver Integration (LTDI) and AMOLED display technologies. Qijing Optoelectronics is also a pioneer in tinyML visual AI and optical technology-related fields. The company’s industry-leading WiseEye™ ultra-low-power artificial intelligence sensing technology combines Himax’s proprietary ultra-low-power artificial intelligence processor, always-on CMOS image sensor and CNN-based artificial intelligence algorithm. It has been widely deployed in consumer electronics and AIoT-related applications. Himax optical technologies, such as diffractive wafer-level optics, LCoS microdisplays and 3D sensing solutions, are critical to promoting emerging AR/VR/metaverse technologies. In addition, Himax also designs and supplies touch controllers, AMOLED ICs, LED drivers, EPD drivers, power management ICs and CMOS image sensors to meet the needs of various display applications. Founded in 2001 and headquartered in Tainan, Taiwan, Himax currently has approximately 2,200 employees spread across three Taiwan offices in Tainan, Hsinchu and Taipei, as well as country offices in China, South Korea, Japan, Germany and the United States. As of March 31, 2024, Qijing had 2,772 granted patents and 398 pending patents worldwide.


forward-looking statements

Factors that could cause actual events or results to differ materially from those stated in this call include, but are not limited to, the impact of the Covid-19 pandemic on the Company’s business; general business and economic conditions and conditions in the semiconductor industry; developments developed by the Company market acceptance and competitiveness of driver and non-drive products; demand for end-use application products; dependence on a small number of major customers; uncertainty about the continued success of technological innovation; our ability to develop and protect intellectual property rights; pricing pressures , including decreases in average selling prices; changes in customer order patterns; changes in estimated full-year effective tax rates; supply shortages of critical parts; changes in environmental laws and regulations; changes in export licenses under the Export Administration Regulations (EAR); currency fluctuations; to us regulatory approvals for further investments by subsidiaries; our ability to collect receivables and manage inventory and other risks described from time to time in the Company’s filings with the SEC, including in the title of its Form 20-F for the year ended December 31, 2023 The risks identified in the “Risk Factors” section may be revised in cooperation with the SEC.

Qijing contact person:

Eric Li, Chief Investor Relations/Public Relations Officer
Qijing Technology Co., Ltd.
Tel: +886-6-505-0880
Fax: +886-2-2314-0877
Email: hx_ir@himax.com.tw

Karen Tiao, Investor Relations
Qijing Technology Co., Ltd.
Tel: +886-2-2370-3999
Fax: +886-2-2314-0877
Email: hx_ir@himax.com.tw

Mark Schwalenberg, Director
Investor Relations – United States Representative
MZ North America

Phone: +1-312-261-6430
Email: HIMX@mzgroup.us

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