X-1R Corporation

The X-1R Corporation, an international lubricants company, needed a scalable e-commerce platform to cater to both retail and industrial customers.

X-1R Corporation

The X-1R Corporation, an international lubricants company, needed a scalable e-commerce platform to cater to both retail and industrial customers.

The X-1R Corporation, an international lubricants company, needed a scalable e-commerce platform to cater to both retail and industrial customers. X-1R boasts a loyal customer base developed during the peaks of NASCAR and NASA. With shifts in the use of technology and new generations of users, they needed a responsive design that would adapt to multiple devices.

 

We implemented a shopping cart with a flexible back-end and inventory management system.  In designing a user-friendly front-end, we added custom photography of products, minimized pages by grouping related content, and made the online store easy to navigate for users.  The simplified products and page layouts have adapted their store to be accessed and used on mobile devices for customers to find information quickly and place orders.

Adopting Digital Media

With the online store launched, we turned our attention to digital advertising. Building the “X-1R is Back” campaign, we worked to draw attention to the new site and showcase a balance between the classic X-1R their fans love and the future vision on their company. With a combination of email and social media engagement, X-1R hopes to expand its relationships with customers.

23%

email open rate compared to

16% retail industry average

4%

email click rate compared to

2% retail industry average

40x

monthly visitors, reached

1M+ hits within 6 months

Jeffrey and Jackie have transformed X-1R’s exposure on the internet to the same standards expected from a Fortune 500 corporation with innovative web design. Through Inkydia’s national internet sales promotion, X-1R has increased its number of customers and sales to higher numbers and by larger margins than ever before.

– Jeff Ketchledge

COO & VP Sales/Marketing, X-1R Corporation

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